Bertelsmann Marketing Services: Press Release

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Sonopress, the leading disc producer, is unveiling a revolutionary new form of vinyl LP that drastically reduces the environmental impact of the manufacturing process. The product is being launched in collaboration with Warner Music, a long-term client of Sonopress.

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This new vinyl is produced using recyclable polyethylene terephthalate (PET) as its base material which can also be made from 100% recycled PET, rather than polyvinyl chloride (PVC). Pressing the discs requires neither natural gas nor steam, and a test operation saw energy savings of up to 85% compared to the traditional process.

A first production line for the innovative LPs – dubbed EcoRecord - is being put into operation by Sonopress today at its plant in Gütersloh, Germany, following a series of tests last year.

Sven Deutschmann, Managing Director of Sonopress, says: “The tests were so encouraging that we gave the green light for extensive investment in the construction of a pilot line in the twelve-inch LP format. Life cycle analyses by independent third party labs proved that we can significantly reduce emissions of climate-damaging CO2 with our new process.”

“We’ve used the past weeks to check every production detail a hundred times over, comprehensively refine all production parameters, and optimize the quality of the manufactured products so that we can now move into regular production with complete confidence.”

"From the beginning of development, we set out with the ambition that the quality of the EcoRecord should match that of a conventionally produced vinyl LP in terms of sound quality. It should not only convince the experts, but above all offer the music lover an excellent feel and a great listening experience."

Salvatore Monteleone, Executive Vice President Global Operations at Warner Music, adds: “We’re pleased to work closely with Sonopress in the development of this sustainable vinyl format. It’s one of several green innovation initiatives we’re developing with partners to help reduce our industry’s environmental impact. Our goal with this project is to provide fans with the high-quality sound of vinyl, while minimizing carbon emissions in production and eliminating the use of PVC.”

EcoRecord is produced and assembled by a new injection molding machine with a contact pressure of up to 300 tons. Alongside other necessary special tools and supplementary equipment also developed entirely by Sonopress, the production line was completed in just a few months. It harnesses the same injection molding process that has been used for decades to produce LaserDiscs, CDs, DVDs, and other digital storage media.

The development of EcoRecord further demonstrates that Sonopress is one of the most innovative suppliers in the disc replication industry. The company’s experts, who also developed the replication technology for high-definition 4K Ultra HD Blu-ray, have spent the past few years working intensively on novel manufacturing methods for records and on the use of alternative materials.

EcoRecord is launched as the global vinyl market continues to surge, with IFPI reporting revenues increased by 17.1% in 2022, the third consecutive year of double digit growth.

About Sonopress
Sonopress is a leading international provider of entertainment and media services and realizes an extensive range of services and solutions for its business partners in the games, video, audio, publisher and TV/broadcasting industries. Its service portfolio covers all aspects of media asset management: From digital services such as digitization, replication, Electronic Content Distribution, archiving and asset management to the replication of CDs, DVDs, Blu-ray Discs und 4K Ultra HD Blu-rays – both 66 GB and 100 GB – through to print management und print services, fulfilment and Supply Chain Management. All of these processes are supported by innovative end-to-end IT systems. Based on decades of professional experience and intelligent solutions, we create benefit for our customers and ensure that they are well equipped for the challenges of today's market. As part of Bertelsmann Marketing Services, Sonopress is a wholly owned subsidiary of Bertelsmann SE & Co. KGaA. As part of the Bertelsmann Printing Group, Sonopress is a 100% subsidiary of Bertelsmann SE & Co. KGaA.

Contact

Sonopress – Corporate Communications
Carl-Bertelsmann-Straße 161F • 33311 Guetersloh
Phone: +49 (0) 5241 80-41625 • Mobile: +49 160 90541431 • email: gernot.wolf(at)bertelsmann.de

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