Bertelsmann Marketing Services (BMS), a cross-channel full-service provider for the advertising industry, and the German marketing software provider Dymatrix, a leading service provider in the field of customer experience management in Germany, Austria and Switzerland, will cooperate closely in future. As the two companies announced, the aim of the partnership is the establishment of a fully integrated CX solution, including a modern loyalty system. The comprehensive services of Bertelsmann Marketing Services, which range from loyalty services to direct mail automation and campaign operating, data reach, content creation and media services, will be integrated into the Dymatrix Customer Experience Platform.
The background of this partnership is the challenge for many companies to find their way in the rapidly growing world of marketing, sales and customer experience (CX). The increasing digitalization and data-driven approaches as well as changes in customer needs are changing the rules of the game for efficient market communication and profitable company growth. Providers of so-called marketing suites offer fully integrated solutions that include modules such as customer relationship management (CRM), loyalty, analytics and campaigns. The Dymatrix customer experience platform, which has been expanded to include the services of Bertelsmann Marketing Services, offers the advantage that all relevant services and comprehensive data pools for addressing new customers will be integrated in a standardized manner.
“We are working on a state-of-the-art solution which will enable advertising companies to create fully integrated communications with their customers and play them out across all channels. And all of this from a single source or system,” said Dirk Kemmerer, CEO Bertelsmann Marketing Services. “This system will have an open architecture which flexibly adjusts to the requirements of each customer and can be easily integrated into the existing infrastructure.” Thomas Dold, Managing Director Dymatrix, said: “The way in which companies communicate with their target groups is a key factor for economic success. More than ever before, marketing decision makers have to be able to access all relevant data in one system in real time and run campaigns quickly across all channels without friction. This is exactly the kind of system we are now making available to the market.”
About Bertelsmann Marketing Services
The Bertelsmann Marketing Services division is a cross-channel full-service provider for the advertising industry in which all of Bertelsmann’s direct marketing and print activities are bundled. Bertelsmann Marketing Services comprises four units: first, the German offset printers Mohn Media, GGP Media and Vogel Druck; second, the Book Printing Group in the United States, which consists of several offset and digital printers specializing in the production of books; third, the Digital Marketing Unit, which includes Germany’s leading content agency Territory, Campaign, DeutschlandCard and the Dialog business; and fourth, the Sonopress Group, with the storage media producer Sonopress and the printing and packaging specialist Topac.
Media contact Bertelsmann Marketing Services
Gernot Wolf
T +49 160 90 54 14 31
gernot.wolf(at)bertelsmann.de
About DYMATRIX
With over 20 years of experience, DYMATRIX is the leading German software, solution and service provider for data-driven marketing automation based on AI. With the DYMATRIX Customer Experience Platform, DYMATRIX offers an excellent customer journey along all touchpoints. The product portfolio is complemented by the ECONDA brand with personalisation, recommendation and web analytics solutions. ECONDA guarantees the highest quality and expertise through cookieless tracking and target group-specific onsite personalisation. Everything made in Germany and guaranteed GDPR-compliant!
Media contact DYMATRIX
Melanie Schmidt
T +49 171 55 73 518
m.schmidt(at)dymatrix.de
www.dymatrix.de
