Bertelsmann Marketing Services: News

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d3con 2025, the leading conference on the future of digital advertising, will open its doors again in mid-March. On March 11 and 12, it will be the central meeting place for experts from the digital advertising industry to discuss current trends, new technologies and innovative marketing strategies and exchange best practices.

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Both event days will be dedicated to programmatic media channels such as retail media, connected TV (CTV), digital out of home (DOoH) and audio, but will also focus on cross-channel issues such as campaign optimization through measurement and attribution. While the Advertisers' Day will also shed light on the potential of programmatic for the food and retail sectors and the future of creative agencies in the age of AI, the conference will focus on international trends, data strategies beyond cookies and data best practices.

Bertelsmann Marketing Services is offering two exciting master classes:

DeutschlandCard / 11.03.2025 / 10 a.m.: Commerce Media: Powerful D2C marketing with cross-retailer first-party data

adality / 12.03.2025 / 11 a.m.: From retail data to sales: Data clean rooms and the art of first-party data activation

In these sessions, participants will gain insights into innovative advertising strategies and new technologies that are revolutionizing everyday digital marketing.

Be there when d3con sets new impulses for the digital advertising world in 2025!