The Campaign unit, part of the Bertelsmann Printing Group, now supports Apollo-Optik with its marketing solution “Loop”. The platform enables the franchise partners of the ophthalmic optics company to individually adjust centrally provided advertising material to local situations and prepare cross-media marketing campaigns for their shops. They can approach customers in their environment in a more targeted way and, at the same time, comply with the overarching design stipulations of the Apollo brand. In addition, the franchise partners can now individually plan their participation in central ad campaigns and flexibly manage and combine local measures.
With the successful introduction of “Loop” Campaign continues expanding its longstanding and successful business relations with Apollo-Optik. The close interconnection of the marketing platform with the CRM database of Apollo operated by Campaign, which includes all relevant information about the franchise partners, is characteristic for this project. “Loop” is an in-house development of Campaign and was custom-tailored to the requirements of Apollo during the implementation.
The interaction between Apollo’s central campaign management system and the regional marketing platform via data interfaces especially convinced Apollo, as Campaign states in an announcement. Thanks to the individual adjustment of the advertising measures, regional campaigns can be implemented in a much more efficient way, which results in a noticeable and sustained cost reduction. For now, the use of “Loop” is reserved for the franchise shops only. Due to the benefits, however, the plan is to provide the offer to all Apollo shops in the future.
