In its 15th anniversary year, “DeutschlandCard” has launched yet another nationwide, cross-partner marketing campaign in Germany. The campaign is hoped to activate millions of participants in the multi-partner bonus program. They have the chance to win prizes worth a total of €150,000.
Following extensive marketing measures to mark its 15th anniversary in April (see BENET report), “DeutschlandCard,” reportedly Germany’s leading multi-partner bonus program, has launched a new nationwide, cross-partner marketing campaign as part of its anniversary celebrations. Attractive coupons and prizes have been designed to activate millions of participants, which in turn should lead to a measurable increase in the frequency of purchases from participating retailers, according to the company, which is part of Bertelsmann Marketing Services. The highlight of the company’s second anniversary campaign this year is the chance to win prizes worth a total of €150,000, to which supermarkets Edeka and Netto Markendiscount and Esso gas stations are each contributing €15,000. During the campaign period, which runs until November 19, participants will receive lucky tickets whenever they shop at the “DeutschlandCard” partner companies, each offering a chance at high-value prizes, as well as many instant winnings.
The campaign coincides with “Black Week” at the end of November. DeutschlandCard participants will have the opportunity to collect digital lucky tickets from DeutschlandCard’s more than 470 online partners. “DeutschlandCard” itself is contributing €15,000 in the form of points. “Our campaign gives our participants a unique combination of the best online ‘Black Week’ offers and fantastic points opportunities,” says Christian Lasin, Director E-Commerce at “DeutschlandCard”. “ In this way, we are making shopping during ‘Black Week’ even more convenient and advantageous. By constantly expanding our online offering, we are demonstrating our commitment to meeting the needs of our users and providing them with the best possible support in the digital world. For our online partners, we ensure maximum reach and attention in high-affinity target groups, especially during ‘Black Week’.”
